Senior Product Designer · West Sussex
About
I'm Paul, a senior product designer in West Sussex with 15+ years across consumer, community and SaaS products.
At Breathe HR I was the first design hire. I built the design system and lead its governance across web and mobile, designed most of the mobile app, and prototype in working code with Claude Code and Cursor, work that has won the group's AI award twice.
Before that I led the Nexus Mods redesign as Creative Director while membership roughly doubled, from about 8M to 16M. I also founded We The Players and co-founded ClinIntel, which was acquired by Parexel.
What I Do
Design Systems
Built from scratch and governed across web and a React Native app, documented in Zeroheight
Research
From a 25,000-response survey run in a weekend to usability testing in Maze
Mobile Product Design
Most of the Breathe HR mobile app, from the dashboard to calendar and leave booking
AI-Assisted Prototyping
Working prototypes in real code with Claude Code and Cursor, tested rather than debated
My Approach
Start with the real problem: what are we improving, for whom, and how will we know? Outcomes matter more than output.
Prototype early. I'd rather test a rough thing quickly than debate a polished one for weeks, and these days the rough thing is usually real code.
Design for scale. Components, tokens and clear rules keep a product coherent as it grows, and accessibility is part of quality, not a final pass.

Want to work together?
I'm open to senior product design roles and always happy to talk about design systems, research and prototyping.
Get in Touch