Senior Product Designer
March 2023 – PresentBreathe HR
Joined Breathe, a SaaS HR platform, as its first designer. The design team has since grown to three.
- Designed the majority of the Breathe mobile app, a React Native app that replaced separate native iOS and Android apps, including the dashboard and the calendar and leave booking screens.
- Built the design system from scratch and lead its governance across the web platform and the mobile app.
- Sole designer on four product modules, end to end.
- Introduced Figma, prototyping workflows and Maze for user research and usability testing, alongside the team’s Mixpanel and Pendo usage and funnel analytics.
- Pioneered Cursor and Claude Code for rapid prototyping across the organisation. Won the group-wide AI award twice.
Founder, Designer & Developer
2026 – PresentVGDB (Side venture)
A video game database and community cataloguing around 190,000 games. A ground-up rewrite of the We The Players idea in Next.js and Supabase, with no code reused.
- Designed and built the product solo using AI-assisted development with Claude Code.
- Designing a 54-screen React Native companion app, currently in progress.
Founder & Product Lead
November 2018 – 2023We The Players
A funded “Letterboxd for games” community platform with a catalogue of 126,000+ games, backed by its founder and a group of angel investors. Closed in 2023.
- Led product, UX, user research, information architecture and brand from concept to launch.
- Ran product management through an agency-built launch and a move to a second agency.
Creative / Content Director
July 2015 – November 2017Nexus Mods
Led the end-to-end redesign of Nexus Mods, the world’s largest game modding platform (today nearly 80M members).
- Membership roughly doubled over the same period, from about 8M to about 16M.
- Ran a community survey that drew 25,000+ responses in a single weekend.
- Originated the concepts for Collections and Donation Points, both later built by Nexus Mods and now core to the platform.
Co-Founder & Creative Director
January 2009 – March 2012ClinIntel (Acquired by Parexel)
Founding member of a SaaS clinical trial forecasting and management platform.
- Owned the UX and UI of the web application from inception.
- Simplified complex pharmaceutical data and workflows into clear, approachable interfaces.